目 录 一.项目定位·····························································P3 1、项目评判 2、市场形象定位 3、目标客户定位 4、目标客户分析 二.推广策略·····························································P12 1、策略概述 2、推广阶段 3、推广费用预算 三.广告企划·····························································P19 1、广告总精神 2、阶段广告执行计划 3、媒体计划 四.工作进度表·····························································P43 序 本案营销企划的基