75 【摘要】首先对烟台市特色景观要素进行了评析。 在此基础上对烟台市城市形象进行了精心策划, 对其城市特色和城市风貌给予较为准确的定位。 【关键词】城市定位;形象策划;新旧结合;烟台市 URBAN DESIGN STUDY OF YANTAI HONG Zaisheng; ZHU Yang; LIU Huansheng; ZHANG W eigong; ZHU Fengjie ABSTRACT: By analyzing the background of the urban design of Yantai, this paper evaluates the land- scape characteristics of the city. Therefore it comes to an accurate plan of the feature and landscape of th